How I got my client's web site to Page 1 on Google

Last year I spent hundreds of pounds per month on the latest push button sit back and do nothing backlinking software in the belief that I would be able get success with little effort.

The year started well and I started to see some improvements to my web site rankings. But as the year went on, I started to see that the services I was using were not yealding any results so I decided to “down tools” and stop what I was doing and started looking at what was going wrong

I decided that I would do a test to see if it was me or if it was the ultra expensive software packages that I was using. At the beginning of this year I was introduced to a new client that was complaining that he couldn’t get his web site to rank on page 1 of Google.

I decided to rise to the challenge (probably not advisable to do it on a client but never mind) and decided to go back to basics and test to see if I could find out what was actually working at the moment. I decided to revert back to the techniques I used when I started out with Internet Marketing.

The client was competing on a medium to high keyword and had a Joomla site. Now Joomla doesn’t have a great reputation when it comes to SEO unless you install some plugins, (Wordpress is far more SEO friendly) but yet again, I thought it would be good to see what I could achieve.

The first thing I did was to check his web site for optimisation making sure that there was plenty of well written material with keywords spaced among the articles. I also made sure that the title tags and all the other important areas were properly optimised too.

I decided to make sure that his site was indexed first which it was, so I knew that the search engines had picked him up.

I then decided to first distribute links to his site using Social Media so made sure that his site was bookmarked at places such as jumptags, linkagogo, stumbleupon to name just a few.

Next I decided to write a couple of 500 word articles. I decided not to outsource but to write them myself making sure they were written well and contained the keywords I was promoting but I made sure not to write it in a spammy way.

I decided then to spin the articles but took the time to make sure that when spun they made sense. This took some considerable amount of time. I don’t know how outsourcers do it so quickly.

I then drip fed the articles over a period of days to make sure that the links back were going to look as natural as possible and then monitored the site’s ranking position.

Nothing happened the first week at all. The site just sat there not moving an inch and I thought that this was just a waste of my time. Then at the end of the first week I noticed that the site had moved up a few places. I half expected the site to do the Google jump and disappear but during the following week the site moved up bit by bit until 3 weeks later, it is now sitting on page 1 of Google.

The client is ecstatic but I have to say I am a little disappointed because I rather liked the idea that I could simply push a few buttons and everything would be great.

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